The trailer will be launched on Tuesday, November 23. Shahid Kapoor, who is presently in UAE for the shoot of Ali Abbas Zafar’s next, will fly down especially for the trailer release. The other actors of the film like Mrunal Thakur, Shahid’s father Pankaj Kapur and Sharad Kelkar, are also expected to be present at the trailer launch event.”
This would mean the trailer of Jersey would be out nearly 38 days before the film’s release. This was a norm in the pre-pandemic days but in today’s times, the trailer is usually unveiled less than 30 days before the film’s release. Jersey would prove to be an exception.
The source reveals, “The makers have chalked out a promotional campaign to ensure that the film stays fresh in people’s minds. They plan to release songs or other such content at regular intervals. With December crowded with Bollywood and Hollywood releases, they probably must have felt like starting early.”
Jersey is the remake of the 2019 Telugu film of the same title. The original version was a critical and commercial success and also won two National Awards. The director of the Telugu version, Gowtam Tinnanuri, also helms the Hindi remake. A trade expert said, “It was important for Shahid Kapoor to choose a subject that would cash in on his popularity post Kabir Singh. Jersey ticks all boxes and if all goes well, it could be yet another major hit for the actor.”